Legally Speaking Podcast
We aim to inspire, educate and entertain, providing the ultimate way of learning more about the exciting world of legal. Whether you’re a lawyer, aspiring lawyer, involved in the legal industry or simply want to know more about the world of law this is the podcast for you. We will provide you with unique and accessible insights from a variety of incredible guests.
Hosted by Rob Hanna, an expert in legal careers and content creation, he is the proud CEO & Founder of a variety of business ventures and regularly speaks for notable organisations within the global legal industry!
We release new episodes every Monday and each episode promises to include exciting interviews, intriguing stories, tips to supercharge your legal career and so much more.
You can listen & subscribe to the Legally Speaking Podcast for FREE on Apple, Spotify, Google or any app that supports podcasts. Or via our website: www.legallyspeakingpodcast.com
Legally Speaking Podcast
How to Upgrade Your Firm's Digital Marketing Strategy - Dennis Yu - S4E23
This week on the Legally Speaking Podcast, our host Robert Hanna welcomes Dennis Yu onto the show.
In an episode ideal for legal professionals with marketing responsibilities, Dennis explains how law firms can upgrade the productivity of their online advertising and content strategy. It's an important topic, with spend often misused on ineffective ads and poorly performing content.
Dennis is the CEO of BlitzMetrics, a digital marketing training firm which partners with schools to train young adults in the art of online advertising and content strategy.
Dennis pioneered the development of the area, having helped build the first websites for Cartier and Raytheon in the late 1990s. He then became a VP of American Airlines in his early 20s, pioneering their online presence at the turn of the century. Following this, he went on to work at Yahoo before later becoming the CEO of BlitzMetrics.
As part of his role at Blitzmetrics, he's spoken over 730 times in 7 countries, and has been featured on publications including The New York Times, The Wall Street Journal and CNN.
In this episode, he describes:
- His work as a VP and Product Manager of American Airlines
- How law firms should focus on Google My Business tools, not just their web presence, in terms of boosting their SEO and visibility
- What remarketing is and how it can help your law practice generate leads
- How spending just a dollar a day on ads can shape your strategy
- How to move away from a 'publisher mentality' and boost the efficiency of your ad output
- How to maximise reach from your social video content
Out now on the Legally Speaking Podcast website and all major audio platforms!